A Brand's Soul Elicits Mood
At Inspiren, we specialize in mindfully creating strategic marketing plans, authentic, stand-out brands that bring your values to life, and marketing campaigns that inspire interaction with consumers.
For brands seeking new methods of gaining consumer attention, one way to enhance engagement and interaction is through mood-boosting, inspiring content, messaging and campaigns that not only involve consumers but also make them feel good at the same time. Athletic brands such as Nike have been known for doing this (sports products tend to lend themselves to motivational themes), but inspiring, mood-based messaging can extend to different product types and services. The beauty and fashion industry is no exception with brands like Fenty, hailed as a trailblazer for inclusive beauty, resonating deeply with consumers overlooked by the more mainstream beauty brands. At the heart of every strong brand with a conscience lies an inherent ability to inspire change and action.
The Inspiren Marketing team is headed up by Vijaya Camillo. Vijaya has had over 20 years of marketing and brand strategy experience at various U.S. based Fortune 50 firms. Most recently, she led Women's and Multicultural Marketing for Prudential Financial. Vijaya would describe herself as a fashion, art and music inspired culturalista and lover of all things soulful.
Whether you’re a new business start up looking to establish a profound presence in the marketplace, or simply looking to reenergize your company’s vision and recharge sales, we’d love to partner with you to take your brand to the next level.
vijaya camillo
Executive Creative Director,
Inspiren Marketing and Brand